11 September 2017
3 Reasons to Talk to a State Farm Agent

Did you know State Farm agents are small business owners too? With nearly 19,000 agents in communities across the country, State Farm is here to help your small business succeed. Here are three reasons to talk to an agent about your business needs:

1. They’re local – You’ve got enough on your plate running a business, so it’s smart to work with someone local that you can trust to help protect it. Whether you have a simple question or a significant loss, being able to turn to someone right in your community is a huge benefit. 

2. They get to know you – If you run your own business, you know how important it is to give your customers personal attention. As small business owners, State Farm agents are no different. They take the time to understand you, your business and your future goals and plans. 

3. They give back to the community – State Farm agents are committed to giving back to their communities and are active in local organizations and events. You can feel good working with someone who cares about making your part of the world a better place. 

State Farm agents are perfectly positioned to help protect your small business. To find a State Farm agent near you, just take a look around your community, or visit statefarm.com/agent.

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01 September 2017
Kaleidoscope Juice

Alexandra Maw wasn’t a typical kid. She setup her playroom like a Farmers' Market and watched PBS cooking shows instead of cartoons. While at Arizona State University, Alex entered the Edson Student Entrepreneur Initiative with an idea for a store that sold organic juices. Fast forward and Alex now has multiple locations and a dedicated customer base for her cold-pressed juices and gluten-free baked goods.

It wasn’t easy, but Alexandra sidestepped a lot of pitfalls early on by being nimble and trying out new ideas. She also handled a lot of the tasks herself, like design and marketing. The driving force that kept her on track is the commitment to helping people eat better and live well, avoiding the processed foods and huge portions most people in this country eat. 

Alexandra has been open about the breakdowns and hardships along the way, which she has always used to grow from instead of focusing on the negative. Even though she wears all the hats in the business, she still stays focused on the reason she started it all, and her customers reward her for that. 

Kaleidoscope Juice has four locations in Arizona. Watch the video to see how Alexandra mixed her passions and ideas into a thriving and growing business. 

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01 September 2017
Entrepreneurs and Automation

Mention the word “automation” and people may think about robots building cars or some advanced AI or an android stealing your job (we’re not there yet…don’t worry). But automation is also a benefit. Take your small business for instance. You only have so many hours in a week to do everything. If you’re trying to figure out the best way to market your service or product, then you’re not actually delivering that service or product. So maybe it’s time for marketing automation.  Marketing automation is just another tool in your toolbox. Sure, you could try to pull up nails with a pair of tweezers, but a roofing hammer is going to be faster and more efficient. Same with marketing automation. Sure, you COULD do it all yourself, by hand, every day. But wouldn’t you rather be working on what you do best?  Click to read more about marketing automation

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17 August 2017
Follow Up Story: Real Kitchen

(Real Kitchen – Nick Schmuck – Season 1 Episode 8)

 

1. How did you end up being cast on Start Up?  Did you submit or were you contacted?

 I was contacted by Jenny – she has a friend who is a long time loyal client and had been coming to the shop when she visited. 

2. How did you feel after watching the episode, and is there anything you would've said or done differently? 

It admittedly has been quite a while since I watched it, but I felt like it accurately portrayed what Real Kitchen is and our story of how we got to where we were then.  A lot has happened since then, and I feel I have even more story about the entrepreneurial side of the business now.

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21 July 2017
The Power of Paper in a Digital World

With every new advancement, every new app, every new social network, it begins to feel like we live in a digital world. While digital is important, don’t forget that we live in the real world and tangible things still matter. Sure, your slick, responsive, parallax, mobile-friendly web site is great, but it’s also not a physical object that will sit on a potential clients’ desk for weeks on end. That e-blast newsletter may get a respectable open rate, but handing someone a postcard has a 100% open rate. Long story, short: never underestimate the power of paper. 

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