START UP uses Facebook Live for our episodic live web broadcasts. There are lots of other live social broadcasting platforms, but this is where most of our fans are. Ever wonder why we do it? Because it works!
80% of brand audiences prefer to watch live video rather than read a blog (although you should totally read our blog, too). Live video is just more engaging, and since viewers can comment on the live videos, we can interact in real time and answer questions.
The point is, you should be using live social video streaming for your own small business. We had to figure out our process with trial and error (and more error), but you’re in luck. The UPS Store® put together a great piece on the how and why of live video streaming for entrepreneurs. Promotion, titling, SEO, and even what the big platforms are. In hindsight, it would have been great if we had this resource when we started live streaming.
Take a look. Then take advantage of all the free services out there. We hope to see your live broadcast soon. #theupsstore #freeresourcesread more
So many people dream of opening their own business, but that often comes with the challenge of getting people through the door. One proven method is to hold an event in your business or shop. Whether it's a fashion show of this season's couture, a book reading from a local author or a food truck tasting, in-store events can be a great way to draw a crowd. And consider collaborating with other shops nearby to create a destination event with multiple offerings. Check out these State Farm tips on pulling off a successful store event.read more
Armando always wanted to own a business, and he felt strongly about helping his community. He wanted to be his own boss AND make a difference in people’s lives. So he fulfilled both dreams, and became a State Farm agent, opening his own agency in his hometown of Bensenville, Illinois, just outside of Chicago. Since insurance agencies are small businesses, too, Armando really understood what it took to run a business and how to help entrepreneurs, just like himself.read more