01 September 2017
Kaleidoscope Juice

Alexandra Maw wasn’t a typical kid. She setup her playroom like a Farmers' Market and watched PBS cooking shows instead of cartoons. While at Arizona State University, Alex entered the Edson Student Entrepreneur Initiative with an idea for a store that sold organic juices. Fast forward and Alex now has multiple locations and a dedicated customer base for her cold-pressed juices and gluten-free baked goods.

It wasn’t easy, but Alexandra sidestepped a lot of pitfalls early on by being nimble and trying out new ideas. She also handled a lot of the tasks herself, like design and marketing. The driving force that kept her on track is the commitment to helping people eat better and live well, avoiding the processed foods and huge portions most people in this country eat. 

Alexandra has been open about the breakdowns and hardships along the way, which she has always used to grow from instead of focusing on the negative. Even though she wears all the hats in the business, she still stays focused on the reason she started it all, and her customers reward her for that. 

Kaleidoscope Juice has four locations in Arizona. Watch the video to see how Alexandra mixed her passions and ideas into a thriving and growing business. 

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