So many people dream of opening their own business, but that often comes with the challenge of getting people through the door. One proven method is to hold an event in your business or shop. Whether it's a fashion show of this season's couture, a book reading from a local author or a food truck tasting, in-store events can be a great way to draw a crowd. And consider collaborating with other shops nearby to create a destination event with multiple offerings. Check out these State Farm tips on pulling off a successful store event.