11 December 2017
START UP Webisode: Creative Profit Co.

Tess Wicks started in finance, as an actuary. That means she measured then managed, risk and uncertainty. She also realized that her generation lacked the financial literacy to really move ahead. So, she assessed the risk of leaving her job, weighed her options, took a deep breath, and did it anyway. Using her background in content marketing and podcasting, Tess founded Creative Profit Co. to help small business owners become more profitable and use financial strategies instead of guesswork and hope. She also teaches in-person classes at Next Door® Chicago, helping others learn how to tell great stories using digital content. Get tips from Tess on using content to tell your business’ story and drive customer action on the State Farm® Next Door® Simple Insights® page.

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