S1 | Episode 7: NEWALK A MILE IN THEIR SHOES!
Newaukee
161 W Wisconsin Ave, Milwaukee, Wisconsin 53202
Owner: Jason Lurched and Ian Abston

Founded in 2009, by a group of friends fresh out college and brand new to Milwaukee. Those kids quickly realized that there had to be a way to socialize and explore the city with their peers that did not entail hauling a stack of business cards to a stuffy networking event. And they also believed in building genuine, long-lasting relationships – people need to meet on a common ground, doing something that they truly love together.

Gathering a gaggle of friends together, the founders challenged each original member with the task of bringing ten of their friends to the first NEWaukee event. From that point, the group expanded rapidly as Milwaukee whippersnappers found an unconventional way to travel throughout the city, break out of their comfort zones and meet other like-minded people.

Gary and the crew head to Detroit to talk to Tawny, who started "Pink Pump," a trendy boutique that's dressing and accessorizing fashionista throughout southeast Michigan. Then they make their way to Milwaukee to meet with Ian and Jason, who created "Newaukee," a social media site that's helping young professionals to connect and explore all that Milwaukee has to offer. And last they venture to Chicago, to chat with Chastity, the founder "Urban Fit Clubs," a network that provides its members with access to a number of Chicago's best boutique fitness studios.