S3 | Episode 9: Don’t Fret about Technology
LoveTheCool
66a South Street, Boston, MA
Owner: Michelle McCormack

LoveTheCool is on the cutting edge of digital marketing. Facebook, Instagram, Twitter, email lists, your website and all other digital channels just make sense to them. They get it. And they can help you get it, too.

MusicStoreLive / LovetheCool

Gary and the crew visit Vermont to talk to Ben and Jeff, co-owners of MusicStoreLive, a booming website that aims to combine the local guitar shop feel with the online shopping convenience. Learn how customers can buy and trade a variety of guitars and gear. Then they head over to Massachusetts to chat with Michelle, the owner of LoveTheCool, a digital media agency that serves clients such as CVS, Vogue, and Instacart.